Search Engine Optimization

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Search Engine Optimization

What is it?

SEO or Search engine optimisation includes a broad range of strategies, methods and brainstorming ideas that eventually draw visitors and internet traffic to your site. Based on planning and strategy, SEO is classified into, onsite SEO and offsite SEO.

Onsite SEO refers to everything that happens on the site itself, right from content writing, choosing good images, the responsiveness of website and even the appearance of the site.

Offsite SEO or inbound marketing includes incorporating most relevant videos, the creation of back links, running social media campaigns on YouTube, Facebook,  Twitter and Google Plus and much more aiming at drawing attention to your website that will eventually grow your popularity.

Why you need it?

The fundamental purpose of SEO is to attract more traffic to your site which can be done by making the search engines’ algorithms and bots make a maximum recognition of your website and thereby boost its rankings. When it comes to Optimized content, it includes the main theme of the topic backed by authority links, keywords and phrases, and overall content of the site.These attributes when executed properly, creates a chain reaction of traffic increase and search engine ranking boosts. In the contemporary era, new search engine algorithms are emerging on a more-or-less regular basis, and hence the old methods of increasing search engine rankings such as keyword stuffing or maintaining keyword density are irrelevant now for web page rankings.

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